Part III
In Running
There are only three ways a creative career transition can happen: funded, reconciled, and associated.
Financed
The most classic way of changing careers opening a business is by getting a financing for start up capital. In this strategy, you open a business in a short time hiring specialized professionals to assist in each step of developing a business. It is the ideal way to start a business but because of high interest rates, few people end up gaining access to this kind of financing in countries like Brazil, except when the government provides this type of resource through incentives.
Conciled
Those who are not lucky enough to get some source of financing end up having the option of reconciling the development of their business with their professional routine. In this, the worker has been able to conciliate in his time the study and work in the development of a new enterprise, in the meeting of the paperwork in the creation and registration of the mark until the marriage between product and market, launching and operation. To win this path the worker needs to be able to set aside some time to invest in his new project and keep his motivation alive for many months while developing a business and product alone.
Associated
But there is still an alternative route between getting a loan and getting into debt or walking in the footsteps of an ant with only one or two hours a day to undertake: the association.
This strategy can be undertaken by combining efforts between two people. A maid and an entrepreneur who can partner for the fastest development of a business, without the need for indebtedness with a third party.
It can be, then, the ideal strategy for couples, siblings, parents and children, or between groups of friends, since making a contract before. Thus, society is allowed to self-finance and self-leveraging the possibility of a creative transition for two or more people, not just one, without the need for indebtedness with a third party, and in less time than the reconciled.
Therefore, it tends to be the most advised for entrepreneurs in emerging countries like Brazil.
But there are also associated risks, produced by the very instability of society that can break down on the way and leave both participants at hand. However, there are wide possibilities for creating security mechanisms for parties to a contract. It is possible to make a contract imposing fines on those who will give up the company without just cause, can be created mechanisms for preference to buy and resell portions of their capital stock giving the venture alternative routes to continue to evolve. Venturing into society also allows for several creative synapses and mutual learning to take place – not by chance, one of the best-selling books on finance in Brazil is Gustavo Cerbasi’s famous Smart Couples Enrich Together – but they can also produce situations for dramatic scenes of conflict and mutual destruction between partners, couples and family members of all kinds.
And one can also combine these ways of undertaking.
Self-Sustainability
In each of them, there is an epic challenge to be overcome for the success of any type of new business. But in order for this transition to take place, a deep transformation of mental models over time, money and greed, which will together lapse a new identity within the same person, acquire new skills and abilities that will be their sustenance to float on the clouds of creative economy, and live a lifestyle of freedom full of body and soul to travel or live anywhere, to dream and to create, feeling that is able to make happen whatever it needs.
Written by Rodrigo Arantes